Selected work · Strategy · Education · Creative impact
I turn complex ideas into experiences that move people.
My work connects learning strategy, marketing intelligence, and visual execution to help people understand more, perform better, and remember what matters.
450+
Learners developed
#2 of 2,000
Global instructors
300+
Pinterest agents onboarded
125+
Google program learners
$2M
Incremental revenue impact
Selected outcomes across education, enablement, and marketing strategy.
01 · Education & talent development
Learning designed for the way people actually work.
B. Johnson-Gray transforms technical systems, advertising platforms, and business priorities into learning people can apply. Her work spans onboarding, enablement, curriculum design, facilitation, learner assessment, and performance-focused iteration.
- Developed 450+ learners across business development, advertising sales, and campaign optimization programs
- Built learning experiences for Google, Meta, Pinterest, Chevron, and Marriott Bonvoy
- Created Pinterest GSO Accelerate, an 8-day pathway for high-potential talent entering an enterprise environment
- Ranked #2 among 2,000 Simplilearn instructors while teaching 400+ university-affiliated learners
Adult learning · Curriculum design · Facilitation · Enablement systems
02 · Brand asset creation
Strategy made visible.
From photography and campaign visuals to instructional resources and content systems, I create assets that give ideas a clear, cohesive, and memorable form.
- Visual Storytelling
- Editorial photography, campaign imagery, event content, and founder-focused brand presence.
- Learning Assets
- Facilitator materials, SOPs, learner personas, assessments, KPI dashboards, and role-specific resources.
- Content Systems
- Platform-aligned content, practical frameworks, and reusable brand tools built for consistency.
03 · Brand activation & marketing impact
Position the idea. Activate the audience. Measure what moves.
My activation work joins audience insight, customer journeys, campaign strategy, sales enablement, and creative direction. The goal is not visibility alone. It is a brand experience that creates action.
- Built a customer referral program associated with a 50% increase in referral business and $2M in incremental revenue
- Delivered Meta account-manager enablement focused on consultative selling and advertiser growth
- Led market, audience, and competitive analysis across strategic marketing and branding engagements
- Developed cross-functional campaigns with creative, sales, and marketing teams
- Meta
- Chevron
- Marriott Bonvoy
- UMass Amherst
- Purdue University
Organizations and university-affiliated programs supported through professional roles.
How I work
Clarify
Find the real objective, audience, and decision that must change.
Translate
Turn complexity into a strategy, learning experience, or visual system people can use.
Activate
Bring the work into the world, measure its effect, and refine what happens next.
Let’s build something people can feel and use
Bring me the idea. We’ll build the impact.
Available for education strategy, curriculum design, creative direction, brand asset development, workshops, and select brand activations.